Skip to content
ZenAdmin Tech

Session Recording and Heatmap Analysis

In our ZenAdmin applications, we leverage Microsoft Clarity for session recording and heatmap analysis. This document outlines the importance of these tools and our implementation strategy across different environments.

Why Heatmaps and Session Recordings?

Heatmaps and session recordings are essential tools for understanding user interactions and improving the user experience. They provide insights that are critical for:

  • User Behavior Analysis: Visualizing how users interact with the application, identifying areas that attract the most attention and those that may cause confusion.
  • Enhancing UX/UI: Guiding UX/UI improvements by highlighting user experience pain points and successful design elements.
  • Conversion Optimization: Identifying barriers to conversion and opportunities for optimization.
  • Product Development: Informing product development decisions based on actual user behavior and preferences.

Microsoft Clarity for Session Insights

Microsoft Clarity is a powerful tool that offers detailed insights into user interactions through session recordings and heatmaps.

Key Features

  • Session Recordings: Allows us to watch how users navigate and interact with our application, providing a clear picture of the user experience.
  • Heatmaps: Visual representations of where users click, move, and scroll, helping us understand which areas of the application are most engaging.

Implementation in ZenAdmin Applications

We have set up Microsoft Clarity projects for both our production and staging environments:

  • Production Environment: The project for our production environment, console.ZenAdmin.io, focuses on monitoring real user interactions and gathering data for high-impact decisions.
  • Staging Environment: The staging project, console.usehybrid.co, is used for testing new features and designs before they are rolled out to production.

Best Practices

  • Data Privacy Compliance: Ensure compliance with data privacy laws and regulations when recording user sessions.
  • Regular Review: Conduct regular reviews of session recordings and heatmaps to stay updated on user behavior trends.
  • Collaborative Analysis: Encourage collaboration between UX/UI designers, product managers, and developers in analyzing session data.
  • Actionable Insights: Use insights from Clarity to make informed, data-driven decisions for UX/UI enhancements and feature developments.